Providing Market Intelligence for 40 Years

In The News

Canada: Broadband households and interests on smart home services

Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security providers, telcos, and cablecos don’t want to keep pushing their services to the top of the hill only to have subscribers switch or cancel just to save a few dollars.

“These companies are investing in smart home adjacencies that add value to traditional security offerings and help with subscriber retention. Innovative services in health and PERS will help secure customers.

From the article "Canada: Broadband households and interests on smart home services." 

Previously In The News

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Energy Management at ‘Big Boom Window’ for Integrators

Forty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging i...

Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

More than half (52%) of broadband households in the United States express a willingness to share smartphone data to assist in COVID-19 contact tracing, while another 20% could be convinced provided pr...

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...