Providing market intelligence for more than 35 years

In The News

Can We Outsmart Technology In The Race To Smarter Homes?

Right now, consumer use is all over the map. Homeowners lose interest in some technologies in a matter of months, and with others, like speakers and Google Home, usage doesn’t pick up until after the homeowner has had it installed for six months, according to Brad Russell, research director of connected home at Parks Associates, a market research company focused on emerging consumer technology. And, at the same time that many technologies have super short life spans, it can take home builders months to select and specify the right product to put in new construction, which is becoming a much more painstaking process with the necessary integration of many of the smart home features.

From the article "Can We Outsmart Technology In The Race To Smarter Homes?" by Jennifer Castenson.

Previously In The News

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video

Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...