Providing market intelligence for more than 35 years

In The News

Can Trump TV Succeed?

In the short term, Napoli suggested, Trump could see some success thanks to the initial “curiosity factor.” But whether he can keep audiences interested is another matter. “For partisan content, there’s going to be an audience,” said Glenn Hower, a research analyst at the market-research company Parks Associates. “It’s just a matter of if that audience is going to be able to sustain a service in its entirety.” Matthew Levendusky, a University of Pennsylvania political scientist who studies partisan media, has his doubts. People who watch Fox News tend to like politics, Levendusky explained, but many Trump supporters have expressed they are tired of politics entirely. They voted for Trump to shake things up and disrupt the status quo. Levendusky said it’s not clear to him how a news-oriented network would support itself with viewers who are less politically interested. “Can you really sustain anger that way, and disgust with politics, over and over again?”

From the article "Can Trump TV Succeed?" by Nora Kelly.

Previously In The News

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...

Nearly Half Of U.S. Broadband Homes Have Multiple Streaming Subscriptions – Study

The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...