Providing Market Intelligence for 40 Years

In The News

Can Siri revive Apple TV?

The Apple TV box has not been refreshed since 2012. And while Apple’s figure covers an 8 year span for sales, McQuivey said he believes Apple TV’s best years are behind it, as it’s been overtaken by more advanced boxes from Roku and Amazon.

An August study from Parks Associates put Roku in first place, with 34% market share for 2014, followed by Google’s Chromecast, Amazon and then Apple.

From the article "Can Siri revive Apple TV?" by Jefferson Graham.

Previously In The News

Future Of The Smart Home: Why Privacy And Data Security Are Key

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technology, standards, new business models, and p...

'All On' In Las Vegas: Kicking Off 2024 at CES

Smart Home opportunities and challenges were also discussed at the Parks Associates CONNECTIONS Conference. A panel featuring Nancy Goldberg, NAGRA EVP and CMO, took the pulse of consumer concerns abo...

New Research Shows Consumer Demand for High-speed Internet and Value-added Services

A recent study conducted by Parks Associates reveals that nearly 30% of US internet households who switched to a new home internet provider in the past year encountered difficulties. Key challenges re...

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

A December 2023 report from Parks Associates revealed a couple of somewhat surprising research findings: 20% of U.S. internet households own a TV antenna, and 12% of those that don’t plan to buy one i...