Despite all of the talk surrounding smart, connected homes and the Internet of Things, according to analysts and research firms, the only area where the technology is really gaining traction with consumers is home security, an area where the benefits are clear.
Parks Associates research shows that almost one-in-four US broadband homes has an active security system installed and that percentage is growing rapidly as systems develop to offer remote interactivity via apps and other connected features.
"The security industry is the leading channel for smart home services," said Tom Kerber, Director of IoT Strategy, Parks Associates. "Interactive services have fueled growth in the security industry over the past five years and will continue to do so over the next five years."
From the article "Can an AI burglar alarm predict break-ins before they happen?"
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...
Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...