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Calling all fitness freaks: Samsung's new wearables want you

While Apple and Samsung still talk up the fashion aspects of their devices, they've now shifted to emphasize something else even more: health and fitness. People may want their smartwatches to look good, but they want their wearables to help them get in shape too.

"The wearables landscape is evolving to a place where health and fitness is now the No. 1 purchase driver," David Ng, senior manager of product marketing at Samsung North America, said during a briefing with reporters ahead of the company's event at the IFA electronics show in Berlin. He cited a report from Parks Associates that said 92 percent of smartwatch owners use their devices for fitness tracking.

From the article "Calling all fitness freaks: Samsung's new wearables want you" by Shara Tibken.

Previously In The News

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Apple releases new streaming TV devices with lower prices

Still, many customers appear drawn to cheaper sticks and pucks made by Roku and Amazon, with the companies commanding 80% of the streaming device market, according to new research shared by Parks...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

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