Providing market intelligence for more than 35 years

In The News

Pilot Program Helps Aging Patients Retain Independence Through House Calls

How can the health-care industry create incentives and provide technology to get more Americans to live healthier lifestyles? That was the key question at the Connected Health Summit this week in San Diego, organized by Dallas-based industry research firm Parks Associates. Getting consumers more engaged in their health is considered a key strategy to cutting health-care costs, according to Park Associates. Its research found that only 23 percent of U.S. consumers are actively engaged in living a healthy lifestyle. (Freeman, 9/2)

From the article "California Healthcare Daily Edition" by www.californiahealthline.org

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...