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Cable Was a Locked Room. StreamingOffers Too Much Freedom

Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service, the average number of subscriptions per household is 5.5.

Parks Associate research found that 59% of vMVPD and AVOD using households don’t mind watching ads on a paid streaming service if it lowers the subscription fee, while 59% also agree that they don’t mind watching the ads on a free streaming service.

From the article, "Cable Was a Locked Room. Streaming Offers Too Much Freedom" by Saleah Blancaflor

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Sling Becomes 6th Most Subscribed Internet Video Service As The Entire Industry Sees Growth

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Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service like Netflix. Of those, nearly half subscribe to two or more services....

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