Providing market intelligence for more than 35 years

In The News

Cable Gaining in a Shrinking Pay-TV World

The current state of the video market is hardly cause for celebration, however, as streaming video continues to take hold. In fact, more consumers now subscribe to either free or paid streaming services than subscribe to traditional pay-TV services overall, Breznick noted, and that trend is building up a head of steam.

Breznick cited other market data indicating that US pay-TV providers lost 1.7 million video customers in 2016, up from a loss of 1.1 million in 2015, according to MoffettNathanson LLC . He said another 20% of existing cable customers are dissatisfied with their current service, according to Parks Associates . Moreover, for the first time, more US households use streaming video (68%) than subscribe to a pay-TV service (67%), according to the Consumer Technology Association.

From the article "Cable Gaining in a Shrinking Pay-TV World" by Carol Wilson.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle: Survey

You might think the generation that regards traditional television with something approaching open disdain would be unwavering in their loyal to the SVODs and OTTs that stream their beloved content an...

CONNECTIONS Conference To Feature Technology And Business Solutions For IoT And The Connected Home

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...

Three women are the wits behind Google Assistant's personality

The Assistant audio-records every user request, which has raised privacy concerns. Users can delete their data stored by Google, a process that can take up to six months for the data to be completely...

Sprint Owner Softbank To Buy ARM For IoT In Big Post-Brexit Deal

In particular, Cisco said that the new products target distributed and mobile businesses that may need full coverage for headquarters, branch offices, or even employees connecting to the network from...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive