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Buyers Should not Ignore Fitbit’s four Largest Dangers

Research firm Parks Associates estimates that the fitness tracker market could nearly triple in value from $2 billion in 2014 to $5.4 billion in 2019. That might sound like a solid growth market, but Fitbit warns that the overall market is still in "the early stages of growth" and remains "new and unproven." A severe economic downturn could also cause discretionary income to plunge, greatly reducing demand for all health-tracking wearables.

From the article "Buyers Should not Ignore Fitbit’s four Largest Dangers" by Standard Times Staff.

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Study: Spanish-Speaking Subs More Likely To Pay For TV

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The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

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