Providing market intelligence for more than 35 years

In The News

Business and COVID-19

According to research done by Parks Associates, technology was impressed into service at greater volumes than in previous years due to the stay-at-home orders in much of the country. They found one-third of smart device owners in U.S. households with broadband have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door lock owners. As market adoption and usage increase, however, new challenges in the consumer experience are emerging, which could impact current and future growth. A growing percentage of smart home device owners now experience multiple problems with their devices each year, and 16% of US broadband households report home network problems have disrupted work-at-home activities during COVID-19.

Parks Associates’ surveys show nearly 29% of SMBs report their company is at risk of going out of business due to COVID-19. The public health crisis and months of shelter-in-place orders have had a dramatic impact, particularly on SMBs. Their report, New SMB Landscape: Devices, Communication, Security, Support, provides insights on technology adoption and needs among SMB owners and IT personnel and examines the changes taking place as a result of reduced budgets and a broad shift to working from home.

Parks Associates analyzed the data and found that most SMBs spend less than 20% of their overall budget on IT products and services, and one-third do not appear to have had a planned budget for IT products and services at all in 2020. At the outset of the COVID-19 pandemic, many companies scrambled to get the equipment to allow their employees to work at home. Nearly one-fourth report their spending on internet and IT services and devices has increased since the outbreak, and the continued uncertainty of the operating environment is making it difficult for them to develop solid budgetary plans for 2021.

From the article "Business and COVID-19".

Previously In The News

Netflix, Hulu, Univision Now: Streaming Service Offer Choice, Savings

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

You Can Now Stream Faith-Based Movies From Christian Cinema on Apple TV

It is predicted by Parks Associates that a staggering 86 million streaming kind of media players would be sold all over the world in 2019. Christian Cinema has previously launched an app. This creatio...

Security Mechanisms For Smart Homes

As devices in the home connect to the Internet, they expose our homes to hackers. With Parks Associates predicting more than 50 million connected homes by 2020, it's time for developers to make protec...

ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More

According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...