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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

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Smart Home Devices Slow To Catch On In U.S. Broadband Households

A new IoT research report from Parks Associates revealed that less than 30 percent of U.S. broadband households actually know where to purchase smart home products or services. What's more, about 40 p...

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

Amazon's Alexa Speaks To The Connected Home

Smart Home Devices Slow To Catch On In U.S. Broadband Households

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