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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

Fitbit Runs Higher As Fitness Wearables Market Grows

Consumer Demand For Smart Home Safety Alerts Increasing

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