In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

33% UK Broadband Homes Have OTT Sub

Consumers Spend $6+ Per Month On SVoD

OTT Subs Top 60% Of US Broadband Homes

19% US Broadband Homes Have IoT Device Installed

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