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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Roku is the top streaming device in the U.S and still growing, report finds

Roku Grows Streaming Device Market Share, Apple TV Loses Out

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku Stock Retreats After Device Maker’s Roaring IPO

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