In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

How Home Automation Can Provide a Good Night’s Sleep

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Parks Associates: 60% of New Security Systems Are Self-Installed

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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