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Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Video advertising’s bright future and what you should be doing now

From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts

DirecTV Wants To Be The Next Online Substitute For Cable

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