In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

Which households care most about energy efficiency?

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

Households with kids more likely to have smart home devices

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