In The News

Broadcasters Need To Prepare For Shoppability. Here’s Why

July 03, 2025

According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info during shows, or buying merchandise tied to content.

From the article, "Broadcasters Need To Prepare For Shoppability. Here’s Why" by Matthias Guille

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About Parks Associates

Broadcasters Need To Prepare For Shoppability. Here’s Why

Previously In The News

One Bot To Rule Them All? Not Likely, With Apple, Google, Amazon And Microsoft Virtual Assistants

Smart Home Gadgets Need To Live Together

Google's Nest Struggles Could Set Back The IoT Movement

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

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