Providing market intelligence for more than 35 years

In The News

Bringing WiFi Routers Out of the Shadows

What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70 percent of U.S. broadband households have a home network router, according to Parks, only 11 percent are using a whole-home WiFi mesh-networking product. Further, only 22 percent are using any kind of WiFi network extender to improve coverage throughout their home.

“Mesh network systems, also referred to as ‘whole-home Wi-Fi’ by makers and retailers, are designed to maximize Wi-Fi coverage and performance in the home. They can replace the home Wi-Fi routers and network extenders that are commonly provided by broadband providers today,” Kristen Hanich, Senior Analyst at Parks Associates, said in a statement. “With WiFi the dominant method of connection in the home, having a strong signal is necessary for proper function of the multiple connected CE and smart home products consumers are buying. There is still plenty of room to grow for mesh networking products.”

From the article "Bringing WiFi Routers Out of the Shadows" by Rob Stott.

Previously In The News

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...