Providing market intelligence for more than 35 years

In The News

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making their purchase.

Parks, which looked at the purchase habits of US broadband households, found that price and product quality are important factors, with 15 per cent of buyers considering only one brand due to price and 10 per cent due to product quality, however the brand itself was the dominant factor in such purchases.

From the article "Brand Preference Steering Consumer CE Purchase Decisions" by Martin Kovacs.

Previously In The News

Finally: Every Baseball Team’s Sports Network Is Available On At Least One Streaming Service

As YouTube TV’s recent rate hike shows, these services themselves are not immune to rising programming costs. And the same traits that make streaming much less customer-hostile than cable or satellite...

Verizon bullish on continued Fios strength, FWA prospects

His comments appear to reflect a broader trend in the U.S. broadband market. A new report released by analyst company Parks Associates on Wednesday showed that the percentage of households with standa...

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the female-sounding response) came on the market in November of 2014 to generally positive acclaim. The...

Cincinnati Bell Scales Local Call Center To 300 agents To Address Growing Fioptics Base

The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive