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BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance information and safety features.”

We’re moving past the early adopter phase of connected cars.

Jennifer Kent, a director at Parks Associates.

From the article "BMW’s Vision For A World Of Connected Cars" by Brandon Butler.

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Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

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