Providing market intelligence for more than 35 years

In The News

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,” said Jennifer Kent, a director at Parks. However, Kent claims that the issue isn’t with connected cars but with connected everything else, “You need a connected home to be able to connect your car to it,” and not many people are willing to make that sort of technological jump just yet.

From the article "BMW’s Connected Future Vision Getting Closer" by Nico DeMattia.

Previously In The News

Why Open Wins Over Proprietary In The Smart Home

There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

Nest announces new hardware products in answer to critics

Tom Kerber, a director overseeing Internet-of-things strategy for Parks Associates, said sales for video doorbells have grown dramatically in recent years because of the popularity of online shopping....

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...