Providing Market Intelligence for 40 Years

In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't discovering streaming for the first time; they're deciding whether to upgrade something they already own. That's a different question, and CR's testing framework is built to answer it.

From the Gadget Hacks article, "Best 4K Streaming Device: What Consumer Reports Really Scores"

Previously In The News

EnergySage to Present at the Seventh Annual Smart Energy Summit

EnergySage announced today that John Gingrich, senior vice president of strategic partnerships, will present at the Parks Associates 2016 Smart Energy Summit: Engaging the Consumer, taking place Febru...

Parks Associates Confirmed As Knowledge Partner For Autonomous Car Detroit

Parks Associates is an internationally recognized market research firm specializing in emerging consumer technology products and services. The company’s expertise includes the Internet of Things (IoT)...

Amazon Fire TV is selling better than Apple TV

Will the rumored new model help Apple TV get back up the rankings? If recently released data from Parks Associates is correct, Apple TV slipped down from third to fourth place in the rankings of th...

Motorola tackles smartwatch market’s woman problem

According to the NPD Consumers and Wearables survey, which was taken in December 2014, 54% of fitness tracker owners in the United States were women, while women made up only 29% of smartwatch owners....