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Average US Monthly SVOD Spend Tops $6, Says Report

The figures come from a new research report by Parks Associates, which explains that, while a typical price point for a subscription service is $7-$10, several niche services are available for under $5, balancing the overall spend figure.

From the article "Average US Monthly SVOD Spend Tops $6, Says Report" by Thomas Campbell.

Previously In The News

Google Adds New Tools for Retailers to Cloud Platform

In other news, new research from Parks Associates that came out during CES 2023 has shown that 63 percent of U.S. households with internet access own a smart TV – a 38 percent increase from 2015. Addi...

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new m...

ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021

Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services. Parks determined that...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...