Providing market intelligence for more than 35 years

In The News

August Adds Wireless HD Video Doorbell to Smart Home Line

The wireless chime included with View also separates the doorbell from the pack.

"A chime is usually an add-on extra, something you'd have to pay extra for," said Brad Russell, an analyst at Dallas, Texas-based Parks Associates, a market research and consulting company specializing in consumer technology products.

"August is trying to offer more value for less money and compete more effectively against Ring in the consumer channel," he told TechNewsWorld.

View also supports Alexa and Google Assistant, two major voice command technologies.

From the article "August Adds Wireless HD Video Doorbell to Smart Home Line" by John P. Mello, Jr.

Previously In The News

Here’s a Tip to Companies: Beware of Promoting AI in Products

A separate new study from market-research firm Parks Associates that used different methods and included a much larger sample size came to similar conclusions about consumers’ reaction to AI in pr...

WWDC: Apple Unifies Operating Systems, Makes iPad More PC

Getting AI use cases right remains tricky, warned Kristen Hanich, an analyst with Parks Associates, a market research and consulting company specializing in consumer technology products in Dallas....

Pro Monitoring, Smart Homes and the Decline of Traditional Security

A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...

How Connected TVs Are Changing the Way We Shop

Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...