Providing market intelligence for more than 35 years

In The News

Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?

Eight percent of U.S. young adult Millennials (1.5 million) intend to purchase a VR headset this year, according to market research from Parks Associates released in September. That’s more than double that of other age groups.

From the article "Attitudes Toward IoT, Virtual Reality: Do Rewards Outweigh Risk?" by Andrew Burger.

Previously In The News

The future of mobile payments – are there too many options that are confusing consumers and merchants?

“Merchants are still slowly upgrading their retail point of sale (POS) systems to support various mobile payment options while new payment options keep showing up. No merchants have provided a complet...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...