In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age.
From the article, "AT&T Workshops Aim to Boost Digital Literacy for Seniors"
“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...
According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate...
About 80% of U.S. internet connected households own a network router, according to new data from Parks Associates, which cited a quarterly consumer survey of upwards of 10,000 U.S. households. The...
Parks Associates’ Consumer Electronics Dashboard, derived from quarterly consumer surveys of 8,000 US internet households, reveals 80 per cent of US internet households own a home network router. “...
