In March 2021, Parks Associates reported that 34% of all U.S. senior broadband households use smart speakers or smart displays. The firm defined seniors as those over 64 years of age.
From the article, "AT&T Workshops Aim to Boost Digital Literacy for Seniors"
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service....
Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue. By 2024, that number will rise to $12.5 bil...
The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...
