Providing Market Intelligence for 40 Years

In The News

AT&T Wants to Reach Out and Touch Personalized Healthcare

“John Mattison at Kaiser started his presentation by encouraging everyone in the audience to hug, which got a lot of laughs but achieved his goal of emphasizing the importance of social health in succeeding in this market,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. “John focused on personalization and consumer engagement, the key topics for the first day at the Connected Health Summit. Today we are hosting multiple sessions to examine the business models necessary for driving growth in this rapidly changing market.”

The Connected Health Summit, if you’re not familiar, is hosted by Parks Associates and features two days of panel discussions with over 200 executives including device makers and distributors, healthcare providers, insurance and health institutions, software and app developers, telecom and broadband service providers, technology enablers, brands and merchants, mobile infrastructure providers.

The event focuses on technology and policy advancing the consumerization of health as new entrants push market innovation and require partnerships for success.

From the article "AT&T Wants to Reach Out and Touch Personalized Healthcare" by Michael Essany.

Previously In The News

Report: Broadband Users Will Drive Solar In 2017

That news comes out of a new report from research firm Parks Associates in its 360 View Update: Energy Management, Smart Home, & Utility Programs. In further good news for the solar industry, the repo...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...