Providing Market Intelligence for 40 Years

In The News

AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

Brett Sappington, director of Research for Parks Associates, said in a research note that AT&T's move makes sense as it reflects the fact that users are leveraging their broadband connection to not only send and receive e-mails, but increasingly to view bandwidth hungry streaming video content on You Tube and Netflix (NASDAQ: NFLX).

From the article "AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers" by Sean Buckley.

Previously In The News

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...