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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

March 29, 2016

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

Previously In The News

Women Know What Consumers Want: VCs Need To Wise Up

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

FuboTV: Why I Like This Stock Better Than DraftKings

Roku Shares Skyrocket Due to Impressive Streaming Numbers

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