In The News

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

March 29, 2016

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

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About Parks Associates

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

Previously In The News

At CES 2019, Apple finally sets iTunes, AirPlay loose

Smart locks: One in four households intend to buy this year

More than 200 OTT services active in the U.S. market, research group says

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

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