In The News

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

March 29, 2016

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

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About Parks Associates

AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

Previously In The News

How Apple’s Purchase Of Startup Reveals Health Data Strategy

OTT Sees Healthy Gains In Broadband Homes

Did The Television Industry Learn From The Past?

Has Subscription OTT Growth Hit Its Peak?

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