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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

March 29, 2016

“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”

From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.

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AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans

Previously In The News

Study: 32% of smart tag owners say they use them to track other people without them knowing

The psychology behind the way Netflix raises prices

Smart Home Gadgets Need To Live Together

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

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