“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with additional charges, they will be likely to switch providers out of frustration.”
From the article "AT&T To Add An Unlimited Data Option For Home Internet And Will Better Enforce Overages On Other Plans" by Laura Hamilton.
Meanwhile, the road ahead for AI PCs may still be rocky. “With ongoing component shortages expected to drive up the cost of PCs throughout 2026, I don’t see demand for AI PCs improving,” said Kristen...
“A ‘smart’ fridge often carries a premium price tag, requires regular software updates, and may raise privacy concerns if it tracks your groceries or eating habits,” researcher Dogan Gursoy told the W...
Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates. Unv...
The 20th annual CONNECTIONS Summit at CES, hosted by Parks Associates, featured panel discussions that examined the most impactful dynamics shaping the connected home, including AI advancements, the s...
