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AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explore new value-added services such as bundled entertainment packages as new upsell options,” according to a release.

Also in its report, Parks Associates reported that only 39% of mobile subscribers have made a plan change in the past 12 months, typically either a plan upgrade or a new phone. And the firm said that one-third of mobile customers have not made any changes in their mobile services for more than two years.

From the article "AT&T gooses $45 prepaid plan with cheaper iPhones" by Mike Dano.

Previously In The News

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The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

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“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

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