Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. Gamers require a broadband connection to handle the latency-sensitive nature of real-time sessions.
"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month," said Brett Sappington, director of research for Parks Associates, in a research note.
From the article "AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost" by Sean Buckley.
A new Parks Associates white paper explores how shifting consumer expectations are accelerating the decline of traditional home security systems and creating new opportunities for integrators focu...
Connected TV, no matter which way you splice the cord, has upended the media consumption game. And a recent report from Parks Associates found that this space’s next frontier could be t-commerce—telev...
According to Parks Associates, a longstanding market research brand, 45 percent of households in the United States with internet have at least one smart home product and 18 percent of households have...
According to market research by Parks Associates, approximately 45% of U.S. households with internet access own at least one smart home device, and 18% have six or more. This growing trend highlights...