Providing market intelligence for more than 35 years

In The News

AT&T Adds Uncapped Tier To Its U-verse Broadband Service

AT&T also reports that on May 23, customer can check their current usage online, which they probably will want to do to avoid any of those dreaded overage fees.

The wireless company has been experimenting with data caps for its broadband customers long enough.

"The unlimited data plan is likely for the uber-data users that far exceed their data allowance each month", said Brett Sappington, director of research for Parks Associates, in a research note. 

From the article "AT&T Adds Uncapped Tier To Its U-verse Broadband Service" by www.bilbaoya.com

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...

Voice and the Consumer Markets: Accelerated Growth

Consumers have been relatively quick to embrace voice-based applications, especially considering early experiences with voice technology, such as automated toll-free phone systems, were not particular...

Netflix Need Not Fear New Amazon Prime Spinoff Service

For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...