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As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe to a streaming service.

The study also showed that 82% of subscribers stay with their service and don’t switch. Only 18% of subscribers switch their service once they subscribe.

From the article "As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service" by Luke Bouma."

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“In 2018, the leading services will be competing based on original content, and companies are already shelling out millions on content creation; and that trend will continue,” Brett Sappington, senior...

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However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

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