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As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

September 06, 2018

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subscribe to a streaming service. That means more millennials subscribe to a streaming service than cable TV. Overall, 65% of American households subscribe to a streaming service.

The study also showed that 82% of subscribers stay with their service and don’t switch. Only 18% of subscribers switch their service once they subscribe.

From the article "As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service" by Luke Bouma."

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As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

Previously In The News

No. 1 reason we buy smart devices? They promise convenience

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

YouTube Premium No Longer Among Top 10 Streaming Services in the US

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

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