Providing Market Intelligence for 40 Years

In The News

As AT&T issues results, strategy is key to future

Brett Sappington at Parks Associates is one of the people keeping track of the changes in video consumption, and both Verizon and AT&T use his research.

"They've definitely taken two different directions," he said.

"There are so many roles that [Verizon and AT&T] could play," Sappington said. "I'm really curious to see what they will do and where they see the opportunity in the market."

From the article "As AT&T issues results, strategy is key to future" by Nova Safo.

Previously In The News

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Amazon Prime Video app arrives on Oculus Go VR headset

Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...

Need help with your TV and smart-home setup? At-home tech support may be the answer.

Patrice Samuels, senior analyst at Parks Associates, a market research company specializing in emerging consumer technology products and services, said demand for traditional technology support, like...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...