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As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015.

One reason the companies appear hesitant to police the passwords harder: Freeloaders could become the next customers.

From the article "As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?" by Daniel Victor.

Previously In The News

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According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

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New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...

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Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...

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