In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

July 12, 2017

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015.

One reason the companies appear hesitant to police the passwords harder: Freeloaders could become the next customers.

From the article "As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?" by Daniel Victor.

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About Parks Associates

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Previously In The News

A ‘fair, scaled market’: Why The Trade Desk is launching a TV OS

Parks Associates: Prime Video is most-used streaming service in U.S.

Upgrading the Smart Home Experience

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

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