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As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

July 12, 2017

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015.

One reason the companies appear hesitant to police the passwords harder: Freeloaders could become the next customers.

From the article "As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?" by Daniel Victor.

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Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

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The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

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About Parks Associates

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Previously In The News

For Home Buyers, Move-In Ready Now Means More Technology

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

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