Providing Market Intelligence for 40 Years

In The News

Are You Ready for Some Football? These Streaming Stocks Are.

Sports fans are an important asset, as many will subscribe to whatever platforms they need to watch their favorite teams play. According to data collected by market researcher Parks Associates and InterDigital in August, 43% of consumers in U.S. internet households classify themselves as “sports viewers.” Among those viewers, 40% watch sports only via streaming services. An additional 30% watch sports content via both streaming and broadcast/antenna or traditional pay TV services.

From the article, "Are You Ready for Some Football? These Streaming Stocks Are." by Angela Palumbo

Previously In The News

Consumer Awareness Of VR Technology Is Low

“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...

23% Of US Millennials Are OTT-Only

23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...

US Homes Watch Four Hours Of Web Video Per Week On A TV

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...

Broadband’s New Race to the Top

One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...