Sports fans are an important asset, as many will subscribe to whatever platforms they need to watch their favorite teams play. According to data collected by market researcher Parks Associates and InterDigital in August, 43% of consumers in U.S. internet households classify themselves as “sports viewers.” Among those viewers, 40% watch sports only via streaming services. An additional 30% watch sports content via both streaming and broadcast/antenna or traditional pay TV services.
From the article, "Are You Ready for Some Football? These Streaming Stocks Are." by Angela Palumbo
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
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