Providing Market Intelligence for 40 Years

In The News

Are Voice Assistants Like Alexa Making Your Car Less Secure?

Technology companies continue to throw everything from smart door locks to remote-controlled Crock-Pots into the marketplace, but coordinating such gadgets has been an elusive goal—until Amazon’s Alexa came along. Consumers have embraced Alexa’s voice-activated “skills,” which are essentially preset functions. According to a recent survey by Parks Associates, 55 percent of U.S. households now would prefer to use voice controls to manage smart home and entertainment devices.

Could the same become true for the American automobile? 

From the article "Are Voice Assistants Like Alexa Making Your Car Less Secure?" by John R. Quain.

Previously In The News

Netflix Need Not Fear New Amazon Prime Spinoff Service

For those who think Amazon has the clout to steal away Netflix subscribers, the logic there isn't too easy to follow: the $9 price point for the new service simply isn't compelling enough to siphon aw...

BMW’s Connected Future Vision Getting Closer

Parks Associates, a market intelligence firm, claims that while connectivity is still in its infancy, it is moving along rather quickly. “We’re moving past the early adopter phase of connected cars,”...

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...