Providing Market Intelligence for 40 Years

In The News

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks is fantastic, Paul Scheer and Rob Heubel’s Uber parody Drive Share was light and innovative, and The Break with Michelle Wolf executive producer Daniel Powell’s mini-series Thanksgiving is staggeringly funny and should be for Thanksgiving what National Lampoon’s Christmas Vacation is for Christmas.

“People who follow the industry can barely keep up with what the new programming is on every service, and no one ever knew what was the best content was on Go90,” Hunter Sappington, a media analyst for Parks Associates, said in an interview with Decider.

From the article "Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?" by Scott Porch.

Previously In The News

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...