Providing market intelligence for more than 35 years

In The News

Apriva and CardSmith Bring Mobile Payment to Campus Cards

The leading provider of Cloud-Based campus card payment solutions, CardSmith, and Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced that they have entered into a strategic partnership to deliver secure, mobile payment solutions integrated with CardSmith’s cloud-based campus card payments platform. Through this relationship, institutions will be able to cost-effectively deploy wireless vending and mobile payment acceptance around campus and eliminate the cost, security and maintenance requirements associated with traditional Ethernet and data jack infrastructure. The combined offering supports campus ID card and Visa, MasterCard, Discover and American Express credit card transactions.

The first wave of joint wireless payment solutions is expected to roll out in the second half of 2012.

To read the full press release, click here.

Previously In The News

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...